There are a number of reasons this 'works' ... have a think and I'll post later about what lessons can be learned from this example.
John Gordon
The Infotainer
www.TheInfotainer.com
http://www.show-stoppers.co.uk/
STOPPING TRADE-SHOW TRAFFIC - GETTING ATTENTION - AROUSING CURIOSITY - DELIVERING INFORMATION - CAUSING ACTION
John Gordon
The Infotainer
www.TheInfotainer.com
http://www.show-stoppers.co.uk/